zee zindagi

Zindagi is the latest channel to be launched by Zee Entertainment Enterprises Limited (ZEEL)
, one of India's leading television, media and entertainment companies. ZEEL is amongst the 
largest producers and aggregators of Hindi programming in the world, with an extensive library 
housing over 1.2 lakh+ hours of television content and with rights to more than 3,500 movie
 titles from foremost studios and of iconic film stars. Through its strong presence 
worldwide,
 ZEEL entertains over 700+ million viewers across 170 countries. 

Zindagi is a reflection of ZEEL's corporate philosophy of 'Vasudhaiva Kutumbakam' 

meaning "The World Is My Family'. The channel will bring international content

 to India 

with an underlying theme that people may be culturally different, celebrating

 different 

festivals, living across borders, however the stories of our lives which are 

universal bind

 us together and bring us closer. Hence, the positioning:

 'Zindagi- Jodey Dilon Ko'. 

Zindagi aims to showcase Real, Friendly, Vibrant and Premium stories and 

will engage

 and interact with its audience through diverse shows written by award-winning novelists,

 literary stalwarts and many of these shows are adapted from famous novels and books.

Zindagi is an Indian entertainment television channel owned by the Zee Entertainment

 Enterprises (ZEEL), launched on 23 June 2014.The channel presently airs
 syndicated
 television shows from Pakistan According to ZEEL, Zindagi would also 
telecast 
television shows from various others countries such as Turkey, Iran, Egypt, Sri Lanka
 and Bangladesh.